It wasn’t long ago that I had the privilege to read Michael Hyatt‘s book Platform: Get Noticed in a Noisy World. The subtitle puts into perfect context what the book is about and who it’s for. It simply says, “A step by step guide for anyone with something to say or sell.” It was particularly this reason that I chose to read this book. I’ve followed his blogs for a couple years now, and as an aspiring author and as someone who blogs, I have found much of what he shares quite beneficial. It is no different when it comes to this book.
Within the pages of this book is truly a step by step formula for anyone who has a desire for or require a platform so that they might be able to say or sell something. Whether you are an author, public/motivational/inspirational speaker, or any number of career positions that might cause you to want to be noticed and be heard, this book has concise and applicable information that you can quickly implement so that you can hit the ground running and draw the attention that you require to make the impact you desire to make on your world; however large or small you imagine that to be.
This book focuses on five key points in which you will move from where you are to obviously where you’d like to be. Much of what is share seems almost common sense, but there reality if it were common sense then it would also obviously be already something that we’d all be doing. Everything within the pages is something that is taken from his personal experience and application, so he knows it works.
No matter who you are, whether you have any interest in selling or saying something or not; I believe that there are some things that can be taken from this book that will simply make you a better person when it comes to interacting with people in business and in every area of life. I particularly point to the section in which he speaks to the need to develop your elevator pitch because it pushes you to concisely focus your thoughts on what exactly you wish to communicate about who you are, what you do and what it is that you have to offer anyone, regardless whether it’s a job you’re seeking, or a movie pilot you’d like to develop. The possibilities are literally endless when you think about it.
At the end of the day, you’re selling you every day. So you might as well equip yourself in the best way possible so that you can get noticed in this noisy world. Michael Hyatt’s book is absolutely the best tool I’ve come across that will help you get the results you want by building and growing your platform.
QUESTION: Have you read this book, and how has it influenced you in building your platform?